The idea is simple, but powerful: magenta colored carrier surfaces filled with distorted typographic statements in Telekom’s corporate font. Black. Bold. All caps. They create spaces, frame an abstract pitch like stadium ads, and react to context in motion. In short: they drive attention. 

With the World Cup campaign “Wir holen die WM nach Hause”, we push the visual power of the T-brand to the limit – now extended by the new motion identity we developed. A system that gives all partner agencies the flexibility to communicate campaign content across very different channels. At the same time, we steer the process, ensure maximum consistency, and take responsibility for the art direction. Because: when you have Thomas Müller as a testimonial, you make sure to stage him the best possible way.