The new brand design combines the esthetic codes of the familiar world of automotive and electromobility - market-specific and at the same time fitting to the umbrella brand. At the center stage: a new brand element that illustrates the transition from innovation to automotive solution. Its design language is echoed in a wide variety of other elements, from icon sets and guidance systems through to key visuals that convey the brand’s core messages in a striking, effective way. The secret star is the newly developed generic car: It allows Panasonic Automotive for the first time to feature innovations neutralized without any reference to car manufacturers.
 

The new brand movie puts the focus on Panasonic Automotive’s positioning and expertise while fostering an emotional connection to the brand. The process for creating the film included developing the storyboard, planning, shooting, and post-production. We worked closely with a filming partner on this project and shot on location in Germany as well as Spain.